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Blue Ocean Strategy instal the new for ios11/12/2023 ![]() The substitutes to this industry are CDs, TV, stage shows, etc. The function of this industry is to provide entertainment and the purpose of this industry is relax, rewind, de-stress, experience and fun. Let us consider an example from entertainment industry. Alternatives are products or services that have different functions and forms but the same purpose. ![]() Substitutes are products or services that have different forms but offer the same functionality or core utility.In order to understand this path let us first understand difference between substitute and alternative: The first path in formulating the blue ocean strategy is to find the alternative industries to your industry’ One of the biggest limitations we put on our organization is to assume that our products/services compete in a defined and unchanging industry with a very narrow view of the environment. ![]() ![]() Organizations compete not only within the industries but also with organizations in other industries which produce alternative product and services to their industry. Path 1: Look across alternative industries 6 paths framework blue ocean strategy Following are the six paths framework involved in formulating the blue ocean strategy. ![]()
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